News Events

60 Years of Rotosound! The BBC Profiles an Icon

We are 60!


From our humble beginnings making strings one by one on James How’s original winding machine, through decades of continuous innovation we have been faithfully serving the music industry for 60 years!


The BBC recently visited us to sample the groundbreaking music we are proud to be a part of, and see what goes into crafting the original British Sound:



Featured prominently in this report are our famous Tru Bass 88 strings; the original black nylon string designed by James How back in 1962.


Are your dealers putting Rotosound Strings into the hands of the next generation of music pioneers?


Do you have your 60th-anniversary campaigns ready to go?


We would love to hear what you are doing to celebrate this landmark year; please write to


Leave a Reply

Your email address will not be published. Required fields are marked *